• Home
  • Search Engine Marketing

What is Search Engine Marketing (SEM)

Improving your company’s online presence via calculated Search Engine Marketing (SEM) efforts should be a top priority. With the support of our dedicated SEM specialists and extensive digital marketing knowledge, we can assist you in accomplishing your online goals.

SEM is a paid marketing method used to increase the visibility of a website via paid search advertising. SEM involves running paid search campaigns to appear on search engine results pages (SERP) when users search for relevant keywords. Compared to other marketing efforts, such as social media marketing, SEM is one of the most effective marketing tools as it allows for international marketing, increasing reach and opening avenues for greater audience targeting and website traffic.

The Benefits of Search Engine Marketing

SEM provides various advantages for businesses looking to expand their online presence. To begin with, it boosts exposure in SERPs almost instantly. Ads for a business can start showing up on the SERP as soon as the SEM campaign is set up and launched.
Additionally, SEM enables increased control and targeting. Marketers have a lot of control over who sees their advertisements, thanks to the ability to target a certain demographic and set of keywords. SEM also provides valuable data and insights, allowing marketers to finetune their marketing strategy and campaign execution by monitoring and studying the results of their ads through analysis and tools.


Creativity & innovation

Creative and innovative designs, along with the key messages, allow you to attract your target audience. It is a consistent effort to be creative while maintaining engaging content.



Our engagement strategy focuses on creating high-engagement content. Plan and strategize attractive artworks and appealing ad-creatives to Instagram stories to keep their customers engaged.


Brand Awareness

Any brand or business that has started up recently and wants to have control over the targeted market and audience should opt for unique and intense brand awareness campaigns.


Drive Traffic

The engagement strategy focuses on creating high-engagement content. Plan and strategize attractive artworks and appealing ad-creatives to Instagram stories to keep their customers engaged.

Social Media Platforms

Here’s an overview of our proficiency

SEO and SEM: What is the Difference

SEM and SEO (Search Engine Optimisation) both work to boost a website’s exposure in search results. Still, they use quite different approaches to do so. SEO boosts a site’s visibility in unpaid search results by tailoring the site’s content and structure. An effective SEO strategy uses methods like keyword analysis, on-page optimisation, and building links.

How Do We Create a Successful SEM Campaign?

By choosing Aii Develop for your Search Engine marketing needs, you can benefit from our extensive experience in the field. Our team has in-depth knowledge of various search¬† platform, and we can assist you in devising a search engine marketing strategy that meets your business objectives. We will closely collaborate with you to create and execute successful search engine marketing campaigns that produce outcomes and boost your brand’s online visibility.

Keyword Research

Keywords are the backbone of SEM campaigns. They are the words and phrases that people type into search engines in search of information, products, or services. In order to increase exposure and reach, we will determine which keywords are both relevant to their intended audience and have a large number of monthly searches. With effective keyword research, we ensure your search ad campaign can be a success.

Google Ad Bidding

In SEM, ad space is sold through ad auctions, where we will bid on keywords relevant to your brand. The bid amount represents the maximum amount advertisers are willing to spend for a click on their ads. The search engine combines the bid amount with the ad's relevance and quality score to determine its placement on the search engine results page.


We track and analyze all SEM campaigns. We further utilized key metrics to perform analysis on the findings, in order to assess the performance of the campaign. Further adjustments will be made to improve the ongoing campaigns. This is accomplished with the use of tools like Google Analytics.

SEM Campaigns

To run successful SEM campaigns, we will create compelling ads and optimise your landing pages. We will also tailor and create ad groups targeting specific keywords with ads tailored to those keywords. Landing pages should be optimised to provide a seamless user experience and encourage conversions.

Our Reviews

Find Out What People Say About Us

Based on 14 reviews
Jesslyn Tyy
Jesslyn Tyy
We have recently collaborated with Aii Develop for our website redesign project. Would like to specially thank Zee for his outstanding support and dedication. He has consistently demonstrated remarkable expertise, patience, and attentiveness to our requests. Communicating with him has been seamless and enjoyable! Thanks Zee, for your exceptional work. We love our new website design.
jessie jetana
jessie jetana
Aii Develop Digital Solutions has been providing us Digital Marketing services to our firm for the past one year . Having appointed them to work with us has improve our product sales. Their campaigns were good and attractive. We highly recommend their services to anyone who needs a good marketing firm
Xy Lim
Xy Lim
Aii Has always been very attentive and helpful with our marketing needs. They provide professional advice and excellent marketing collaterals which are attractive and enticing. It has been a great experience working with them and we will continue to engage their services.
Farah Hairodin
Farah Hairodin
We are very impressed by the consistent responsiveness and professionalism showed by Lavin and team. They went the extra mile to make sure our website looks and runs perfectly. Despite some last minute changes, they were accommodating to our requests and our event wouldn't have happened without them. Would highly recommend their services.?
Rita Kaur
Rita Kaur
Lavin and her team have been outstanding in their professionalism and level of service. They went over and beyond to help our company with a marketing campaign. Lavin was always responsive when contacted. We love how she took time to explain the whole campaign to us and exercised flexibility when needed. We are extremely happy with the product that was delivered. We will surely use AII Develop again in the future and we highly recommend Lavin and her team!
Ser Seng Herbs Restaurant Singapore
Ser Seng Herbs Restaurant Singapore
Excellent job Aii Develop Team! We are so grateful to make the right choice working with Aii Develop. They have managed to rank more than 90% of our keywords on 1st page of Google. It is such a phenomenal result! We're so impressed and absolutely recommend them! They are very professional and always give us perform more than what we expect!
Scine Scine
Scine Scine
Have engaged them to do google and facebook ad. There is significant improvement in our marketing outreach. Thank you to Lavin and Jolene for the great works!
Deon Tan
Deon Tan
I've contacted a few digital marketing agencies to enquire about their SEO service and Aii develop has impressed me with the best customer experience. I'm not very well versed with SEO and the likes, but Lavin was very patient to explain the ins and outs of the technology. She has made it so simple and interesting for me to understand the complex subject. She has itemised all the costs clearly so that I won't be shocked by any hidden costs. Best of all, she doesn't hard-sell and allow me time to get back on her offer. Thank you Lavin for the high level of professionalism you displayed over the phone and virtual meeting. I can't wait to see the results soon.
Jolene T
Jolene T
Lavin was awesome to communicate with! She and her developer did massive improvement over our old website. They are responsive as per our requests and willing to contribute their ideas to build a more lead friendly website to match our advertising goals. Overall a very smooth and painless website redesign on time. Thanks!
Privacy Policy
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.