Are you tired of spending money on Google Ads without seeing the desired results? One of the most important metrics to consider when assessing the effectiveness of your Google Ads campaign is your click-through rate (CTR). A high CTR indicates that your ads are resonating with your target audience and that they are taking action on your call to action. Here, we will discuss some proven strategies for improving your Google Ads click-through rate so that you can get the most out of your search engine marketing efforts.
Google Ads Campaign Structure
Campaign structure is the most important factor in a successful PPC campaign. There are a few elements you must manage if you are providing PPC services and setting up a campaign. This includes creating campaigns for selected brand keywords.
For non-branding campaigns, ensure you add your brand keywords as negative keywords. This will ensure all brand traffic passes through the planned brand campaign.
It is highly recommended not to focus on more than one network per campaign, especially for standard search campaigns.
Remember that your marketing campaign should reflect your goals. So, always create a campaign that will be a perfect match with your business goals. Additionally, you must maintain enough budget to assist you in Google Ads spending every day. Contact a Google Ads agency in Singapore today if you require assistance.
Put Your Main Keyword in Your Google Ads Display URL
This is one of the best but overlooked tips that can drive results. You just need to put your main keyword in your display URL. As you know, the headline and description sections allow a limited number of characters. Hence, you can take advantage of your display URL, where you can easily fit an extra keyword. Simple, isn’t it?
Competitor Analysis
Competitor Analysis is the prime step for everyone having a new PPC account. Performing competitor analysis involves exploring what your competitors are doing and analysing whether you can apply their strategies to your campaign. However, it is not at all about copying your competitor; it is all about how well you can perform better than they can!
Compelling Ad Copy
Talking about your ad copy, it should be made more appealing than the competitors’ ads. Remember that you can focus on your USPs (unique selling points) in the ad. Also, make an analysis about why people should click and view your ad instead of your competitors and what makes your ad look more distinctive! Mind these little but more powerful tips while writing ads.
Linking Ads to Relevant Landing Pages
When we talk about PPC, landing pages play the most crucial role.
An incredibly persuasive ad will lead to a high-converting landing page. Remember, if your website provides information on multiple products and services, you should truly focus on linking your ads to relevant landing pages. It makes the process relatively easier and more effective by precisely giving customers what they actually need.
You can use a dynamic text replacement technique in which you have to create a basic and simple landing page template. However, according to the search term used by a user, the content and the ad copy will change.
Google Ads Ad Extensions
If you are using the complete set of extensions, then it will increase your ad size, making it look more relevant. This will apparently enhance the click-through rate (CTR). However, these are the various types of extensions you can use.
Types of Extensions
- Sitelink Ad Extension
- Call Extension
- Promotion Extension
- Price Extension
- Callout Extension
- App Extension
- Lead Form Extension
Target Audience
If your targeted audience isn’t clicking your ads, there are quite low chances you will fetch conversions. Hence, it is always vital to implement in-depth audience targeting for your ads. This approach will let you focus more precisely while choosing your audience. However, you can emphasize custom combination lists, life events, interest domains, and remarketing lists to boost conversion rates.
For instance, if you wish to create a customised Google Ad for your beauty parlour business, you should readily target audiences more interested in salon services for the best results. However, a leading Google Ads agency in Singapore can help you out in this case!
This is the best method to increase your number of clicks and reach your desired audiences.
Test Your Ads
Have you heard about responsive ads before? Well, responsive ads are known to enhance click-through rates and offer the excellent advantage of using more than three headline fields and two description fields in expanded search ads. This helps show relevant ads for the respective searches in the form of both text and display ads.
Make use of the ad strength box, which will let you know about improving your ads. Luckily, everything will be updated each time you make alterations to the ad copy, making it look completely improved!
Take Your Business to The Next Level
It is essential to remember that enhancing CTR will not happen overnight and will require some trial and error, as well as methods and analytics. Follow the above-mentioned techniques and experience enhanced CTRs and business growth.
Aii Develop is a digital marketing agency in Singapore that offers a variety of services meant to help your business go online, including AdWords services, search engine optimization, and search engine marketing. Work with us today and watch your business grow!
