Do you know the importance of keyword research in SEO? And do you know that targeting the wrong keywords drives irrelevant traffic, which may also be one of the reasons that visitors leave quickly.
This is why it is best to consult an experienced SEO expert in Singapore. With professional guidance, your SEO campaign can attract relevant audiences, improve conversions, and align with your overall digital marketing strategy.
How does a skilled SEO expert help identify and differentiate between the “right” and “wrong” keywords?
Understanding Searcher’s Intent
A key aspect of SEO is aligning with what people are really looking for. An SEO campaign is consistently seeking to connect your business with those searching for what you offer or sell; however, every query has a different intent.
For example, if you sell apples and target the broad keyword “apples”, your website could appear to users:
- researching the fruit itself (informational intent),
- looking for organic apples (commercial intent), or
- trying to purchase apples in bulk (transactional intent).
This illustrates why effective SEO practices extend beyond generic keywords.
Start by Building a List of Relevant Topics
Before diving into keywords, identify broad topics that resonate with your customers. This is a core SEO best practice and the first step to building effective strategies.
By focusing on these areas, you can refine your content, align it with the right SEO services, and create marketing strategies that attract high-quality traffic. This structured approach makes every project more impactful and sets the stage for long-term growth.
How to Refine Topics into SEO campaign keywords?
Once you have your topics, break them down into specific keyword opportunities. Begin with a list of themes, and then expand into keywords that match various content formats. Keywords are only valuable when matched with the right content.
What is Local SEO, and does location matter?
Your ranking on search engine results pages (SERPs) will change, and the overall search volume will vary by location. This is where local SEO plays a role, helping businesses optimise visibility within a specific geographic area.
Until recently, you could check the search results for various locations on Google and multiple local ranking tools. However, do note that Google has removed its roaming search filter, and most ranking tools no longer offer accurate local testing.
What does Branded Key Phrases mean in SEO?
Your brand is an asset; protect it by ranking for branded keywords. This is not only important for visibility but also for reputation management. Leading SEO and digital marketing agencies in Singapore will recommend monitoring both branded and non-branded search terms for effective practices.
How much does SEO cost in Singapore?
The cost of SEO services in Singapore varies depending on the scope of your project and the type of SEO package you choose. Some SEO companies may offer basic SEO optimisation services, while others deliver comprehensive strategies that cover on-page SEO, off-page SEO, and technical SEO. Pricing is usually influenced by the number of targeted keywords, the level of competition in your industry, and the overall objectives of your campaign.
Most SEO agencies charge for SEO effort or SEO work on a per-month basis. SEO prices and costs in Singapore may vary between S$1,200.00 and S$3,000.00 per month, depending on the SEO plan and SEO packages. Speak to a professional SEO expert to find out more.
Should You Invest In SEO? Our Final Thoughts
The importance of SEO lies in its ability to connect your business with the right audience at the right time. From custom SEO projects to local SEO strategies in Singapore, effective optimisation can only happen with well-planned keyword research.
At Aii Develop, we offer SEO packages at competitive rates. Equipped with SEO techniques, such as on-page and off-page, our SEO experts will work with you to identify the strategies that best fit your business goals and deliver measurable results. Contact us today to get started.