The PSG Digital Marketing Grant is one of the most practical funding schemes for SMEs in Singapore looking to expand their online presence. Managed by Enterprise Singapore, the Productivity Solutions Grant (PSG) helps local businesses adopt pre-approved digital solutions, including SEO, SEM, social media marketing, and website development, to increase competitiveness in the digital economy.
But before you apply, it’s essential to understand the eligibility criteria in detail. Not all companies qualify, and missing key requirements could delay your approval. This guide will walk you through the checks, what the grant covers, and how to begin your application process through the Business Grants Portal (BGP).
Who Is Eligible for the PSG Digital Marketing Grant?
The Singapore government created PSG to help SMEs improve efficiency and adopt digital solutions. To ensure funding is targeted at the right businesses, the following criteria apply:
Business Profile:
- A Company must be registered and operating in Singapore under ACRA.
- At least 30% local shareholding is required.
- A Company must have fewer than 200 employees; and or
- Annual turnover below S$100 million.
Use of Pre-Approved Solutions:
- The digital services or solutions must come from a PSG pre-approved vendor.
Quotation Requirement:
- A quotation must be provided by the vendor and addressed to the applying Company.
What Costs Does the PSG Grant Cover?
Unlike some grants that focus only on hardware or broad IT systems, the PSG digital marketing grant is designed to support digital marketing services that drive growth.
Coverage typically includes:
- Search Engine Optimisation (SEO): Improve rankings in search engine results, boost organic traffic, and build long-term visibility.
- Search Engine Marketing (SEM): Setting up Paid Search or PPC campaigns for visibility when customers search online.
- Social Media Marketing: Campaign set up across Facebook, LinkedIn, Instagram, and YouTube to increase engagement and brand awareness.
PSG covers qualifying costs, including solution adoption, digital transformation packages, and subscription fees, for a specified period. It’s important to note that the funding is on a reimbursement basis, meaning you must implement the solution first before claiming. This ensures that the grant is used for its intended purpose.
Step-by-Step Checks Before Applying for the Productivity Solutions Grant
Before you begin the application process, here’s a practical checklist to determine eligibility:
- Review Your Company’s ACRA Profile
- Confirm your entity is active and operating in Singapore.
- Verify Shareholding
- Ensure you meet the 30% local shareholding requirement. You can find this information in your corporate records.
- Check Employee Size and Turnover
- SMEs with over 200 employees or a turnover exceeding S$100 million may need to apply for other schemes, such as the Enterprise Development Grant (EDG) instead.
- Match Your Needs to PSG Solutions
- Identify your business goals (e.g., increase website traffic, generate leads, expand e-commerce).
- Choose the digital marketing solutions that align with those goals, such as SEO, SEM, or social media marketing.
- Confirm Vendor Status
- Only work with a PSG pre-approved vendor listed on the Business Grants Portal.
- This avoids wasted time on proposals that won’t be funded.
- Request a Quotation
- Get a quotation clearly stating the products or services, costs, and scope of work.
How Do You Apply for the PSG Digital Marketing Grant?
Applications must be made through the Business Grants Portal (BGP) using your CorpPass. The process involves:
- Logging in with CorpPass credentials.
- Selecting the relevant pre-approved solution under PSG Digital Marketing.
- Uploading your vendor quotation.
- Filling in required business details and expected outcomes.
- Submit the application for review by Enterprise Singapore.
Once approved, the funding is disbursed after the campaign is fully implemented and the invoices are submitted.
Common Misconceptions About Singapore PSG Digital Marketing
Many businesses misunderstand the scope of the PSG scheme. Here are a few clarifications:
- PSG is not the same as EDG: While both support business growth, EDG is broader and covers capability development, while PSG is solution-specific.
- Not all vendors are eligible: Only pre-approved vendors listed under PSG qualify. Working with others will not get funding support.
- Reimbursement model: You must make a payment first and then submit a claim. It’s not upfront funding.
Why Work With a Pre-Approved Vendor for Digital Marketing Solutions?
A digital marketing agency that is PSG-approved doesn’t just tick the eligibility box. It also ensures you receive expertise in areas like SEO, SEM, social media marketing, and web design development.
Benefits of working with a pre-approved vendor include:
- Streamlined application process with accurate documentation.
- Access to curated digital marketing packages built to help SMEs achieve results.
- Support in aligning your digital marketing strategy with business objectives.
- Ongoing guidance to optimise campaigns even after adoption.
The PSG digital marketing grant helps SMEs in Singapore take the initiative and accelerate their digital transformation. By meeting the criteria and adopting pre-approved solutions, your business can boost visibility and drive growth. Partner with Aii Develop, a PSG pre-approved vendor, for tailored digital marketing solutions that ensure a smooth application and measurable results.
