The People Also Ask (PAA) box is one of the most vital facets of search engine optimisation nowadays. Most SEO experts Singapore consider the PAA feature to be the focal point of many content marketing strategies in devising accurate digital marketing campaigns, giving you a much-needed boost to rank on the first page of SERPs.
Is It Worthwhile To Try and Rank In PAA Boxes?
If you’ve been looking for a search engine optimisation tactic to secure a long-term position in SERPs and boost organic traffic, the PAA box is the right feature to explore. Perhaps consider investing in an SEO expert in Singapore to assist in making your content and website PAA-friendly. This is another popular way to get a high ROI and enhance your brand’s online presence.
Here are the essential points that briefly explain why making your website PAA-friendly is the best practice for achieving good SEO:
- Avoid a negative reputation with a better approach to questions regarding the brand
- Improve website rankings
- Gain an edge in the competition
- Better search engine marketing reach
So, through optimising PAA boxes, you stand a higher chance of ranking on featured content, as it contributes significantly to any SEO campaign.
Where Can I Find PAA Boxes On The Google SERP?
On your desktop, the PAA box is shown right below the top two search results. When you access it via mobile devices, it is placed right after the first search result.
How Often Do PAA Results Appear In SERPs?
Based on a study conducted by Semrush, PAA results appear for:
- Almost 50% of search results (on desktop)
- Almost 53% (on mobile)
Therefore, SEO specialists from Singapore conclude that it offers better visibility to your brand, and you should consider it for your digital marketing campaign.
So, How Do You Rank in the ‘People Also Ask’ Boxes?
Here are the 8 ways how SEO companies in Singapore will optimise your website and content to answer PAA questions:
Look for Pages That Rank for a Variety of Keywords
Some pages always appear on any query input using a wide range of keywords. Marketing consultants follow such pages to check related queries and optimise your content.
Collect Their Keyword Rankings
Digital marketing agencies find keyword rankings and focus on those in the top 20 rankings. The monthly search volume for each keyword should be at least 10.
Scrape the PAA Questions
This tip will ensure that you figure out all the probable questions that can arise related to the keywords or context.
Look For Frequently Asked Questions
A smart SEO expert in Singapore will search for frequently asked questions about your brand, product, or service. Then, they can optimise the content on your website to align with the FAQs.
Create FAQ Schema
You need the digital marketing experts to add structured data to the FAQ Page through Schema for deployment and validation. The process involves creating schema.org properties, structuring the data guidelines, deployment, and verification.
Be Sure That You’re Not Already the Top Search Result in Singapore
If your content is already the primary source or the top article for the search query, it won’t appear in the PAA box.
Verify That You Are Eligible to Rank in Singapore
Make sure your page is within the top 10 ranks of the SERP. Otherwise, it isn’t eligible to appear in the PAA box.
Make Your Page More Appealing
SEO consultants in Singapore will always work on content quality and visual appeal to make your page more exciting and attention-grabbing. This contributes to Google’s assessment of how relevant your website is to the search query, making it more eligible to be featured on PAA boxes.
Contact Aii Develop to learn more about the PAA box features and strategies to reach the top position on the SERP. We are a digital marketing agency in Singapore that offers SEO services, social media marketing services, and more. Our team of SEO experts has in-depth knowledge of all aspects of SEO, such as technical SEO, local SEO, and more! Reach out to us to engage in our digital marketing services and discover the top SEO strategies that can fulfil your business needs!
