Running an advertisement on Google is one of the most effective ways to expand your business and establish your online presence. A well-managed Google Ads campaign boosts visibility, drives traffic, and helps generate qualified leads and sales. For many SMEs in Singapore, working with a trusted Google Ads agency is essential to deliver results while ensuring compliance with Google’s rules.
Google introduced the three-strike ad policy system, designed to enforce advertising standards more strictly. This system warns advertisers who violate policies, with escalating penalties that can end in indefinite account suspension. Understanding this system is vital for any company that relies on Google Ads marketing.
What Is Google’s Three-Strike Ad Policy System?
The policy applies when advertisers repeatedly violate the same rule within a 90-day window. Instead of endless warnings, Google issues strikes. Each strike increases the severity of penalties.
A marketing agency in Singapore with Google Ads expertise can help clients avoid these penalties. By monitoring the content, keywords, and landing pages, campaign managers ensure campaigns perform well while staying compliant. Let’s look at how each strike works.
Strike One: Temporary Three-Day Suspension
Strike One occurs when you repeat a violation after Google issues a warning. Your Google Ads account is suspended for three days. During this time, your ads stop showing, search campaigns pause, and potential clicks and leads are lost.
Although the account reactivates after three days, downtime can harm visibility and revenue. A professional Google Ads agency can audit your campaigns, adjust keywords, and deliver solutions that align with Google’s latest advertising policies. This proactive approach allows you to recover quickly and continue working toward your business goals.
Strike Two: Seven-Day Suspension and Acknowledgement
Strike Two follows if another violation happens within 90 days of the first strike. This results in a seven-day suspension. Ads stop running across Google Search, Display, and remarketing channels, resulting in a decrease in website visits and conversions.
To resume, you must complete an acknowledgement form and submit corrected ads to Google Ads Singapore. This step requires transparency and accuracy. A reliable agency can manage this process, track analytics, and ensure campaigns are compliant before they are relaunched. By refining your Google Ads strategy, you avoid wasting your budget and protect your future performance.
Strike Three: Indefinite Suspension
Strike Three is the most severe penalty. If you repeat the violation within 90 days, your account will be suspended indefinitely. This means no campaigns, no access to Google Ads dashboards, and no remarketing to existing customers.
Losing an account disrupts long-term digital marketing strategies and affects lead generation. For many businesses, the cost of starting over is high. Partnering with an experienced Google Ads partner minimises this risk. Agencies apply best practices, perform audits, and use tools like Google Analytics to track data and ensure compliance. With expert management services, you can grow your business with confidence while avoiding unnecessary penalties.
Why Does the Three-Strike Policy Matter to Businesses?
Google advertising remains one of the fastest ways to achieve visibility and measurable results. However, without compliance, you risk wasting ad spend, losing traffic, and missing sales opportunities. The three-strike policy ensures that advertisers adhere to rules to protect customers and enhance trust.
A trusted marketing agency helps you build compliant campaigns, refine strategies, and monitor keywords, landing pages, and competitor data. With transparent reporting and monthly insights, specialists ensure your campaigns meet both Google’s policies and your business needs.
Partner With a Digital Marketing Agency in Singapore That Keeps You Google Ads Compliant
Navigating Google’s three-strike system can feel overwhelming, but the right partner makes it simple. A trusted Google Ads agency does more than set up campaigns. They audit accounts, refine strategies, optimise landing pages, and manage budgets with transparency. This ensures your campaigns remain compliant while still delivering measurable results.
At Aii Develop, we specialise in Google Ads management services that combine compliance with growth. From keyword research and Google Analytics tracking to campaign optimisation and monthly reports, our team helps you extend reach, generate leads, and drive conversion, without the risk of suspension. Contact us today to secure a strategy that grows your business with confidence.
