Advertisers often face tough decisions when choosing between Facebook and Google ads to incorporate in their digital marketing campaigns. It’s important to know that the two work towards the primary goal of encouraging lead generation and increasing sales. You may not be able to decide without reliable information, or obtain reliable information without reliable sources.
For those needing PPC services in Singapore, you can use both platforms to achieve optimal results and reach your marketing goals. So, consider the following before picking the right platform that gives you the finest results.
PPC Marketing: Google Ads vs Facebook Ads
If used well, Facebook and Google ads are effective, providing outstanding results to businesses. The choice of advertising method will depend on many factors, including your target audience, business goals, and niche industry. To get the best results in your marketing campaigns, test different versions and measure results over time to prevent wasted efforts. Here, we will distinguish between Facebook ads and Google ads to make a wise decision depending on your business needs.
How Do Their Pay-Per-Click Ads Work?
The vast difference between Google Ads and Facebook Ads depends entirely on how your products and services are represented to shoppers. For instance, Google Ads displays relevant ads to internet users searching for specific keywords, which explains why using Google Ads is a good option for lead generation and conversion. On the other hand, Facebook ad algorithms identify user needs and display ads that interest them.
If you strive for brand outreach, Facebook Ads could be a viable option for your PPC campaign. On the other hand, paid Google Ads allow marketers to target specific web users based on the keywords they search on Google, leading to the sales of their products and services. Google paid ads often appear on the first Search Engine Results Pages (SERP) and tend to be a more popular choice among digital marketing agencies.
If you require more insight, look for an agency that offers cost-effective PPC services in Singapore and can advise you on getting optimal results.
Advantages of Google Ads
Potential Audience Reach:
Advertising your service and products through Google Ads can increase your page views, whether the landing page is on your website or your business’s social media profile. Google handles more than 2 trillion searches yearly and will undoubtedly fetch a volume of website traffic for you. You also have the option to target individuals in specific demographics based on their search history, allowing you to ensure the accuracy of their data.
Various Ad Formats:
When you hire a professional Google AdWords agency in Singapore, you’ll have access to multiple add-ons, including location extensions, call extensions, site link extensions, and price extensions. Furthermore, advertisers can use image ads, video ads, text ads, call-only ads, PLA/shopping Ads, and more. Hence, Google’s PPC ads have many features that complement your SEM efforts, making them more effective. You can even optimise your ads to reach your targeted audience more accurately!
Advertiser Equality:
You don’t require a heavy budget to be competitive. Instead, it would be best to focus on your ad quality and performance, as Google gives you a score for it. Google Ads score will encompass your ad’s expected impact and keyword bid. A PPC agency in Singapore can help you create the highest-quality ads while also costing you less per click.
Advantages of Facebook Ads
There are many factors to consider when comparing Google Ads and Facebook Ads. For instance, Facebook targets audiences based on user interest and data rather than keywords. Secondly, compared to Google, which is text-based and offers little flexibility in terms of visual creatives, Facebook provides the option to put attractive graphic ads that will grab the attention of your intended audience. And lastly, Facebook offers incredible ROI and allows you to achieve goals without spending much money.
Which PPC Services in Singapore Should You Be Using?
Facebook and Google Ads are two sides that make up the same coin. Every business should carefully consider its strategy to decide which platform to use. As we have said, Google Ads are ideal for lead conversion, while Facebook Ads are best for brand outreach. You can hire a PPC services provider in Singapore that can offer competitive pricing without compromising the quality.
Contact Aii Develop, a digital marketing agency in Singapore, for online marketing solutions that include SEO, web design, PPC management services, social media marketing services, and more.
