Step-by-Step Guide to Applying for Singapore PSG Digital Marketing Grant

The PSG digital marketing grant is one of the most practical ways for SMEs in Singapore to fund their digital transformation. With up to 50% funding support for digital marketing solutions, the Productivity Solutions Grant (PSG) helps businesses grow faster while lowering costs.

But knowing how to apply is just as crucial as being eligible for PSG. This step-by-step guide shows you exactly how to complete the application process, which platforms to use, and what information you’ll need to prepare.

Who Is Eligible for the PSG Digital Marketing Grant and What Does It Cover?

The PSG Digital Marketing Grant is a government support scheme under the SMEs Go Digital programme that supports the adoption of digital marketing services and tools to help SMEs upgrade their digital capabilities.

To qualify for the grant, eligible businesses must:

• Be registered and operating in Singapore
• Have at least 30% local shareholding
• Employ fewer than 200 employees or have annual sales below S$100 million
• Adopt pre-approved digital marketing or CRM solutions from the official vendor list
• Ensure quotations are addressed directly to the applying SME

The grant helps cover SEO, SEM, and SMM campaigns, website development, and other digital marketing solutions, easing the cost of digital adoption. Funding is offered on a reimbursement basis, subject to approval, once all required information is submitted.

Step-by-Step Guide to Applying for Singapore PSG Grant

Here’s a practical roadmap for SMEs ready to apply:

• Log In to the Business Grants Portal (BGP)
  • Visit GoBusiness PSG Solutions
  • Access the Business Grants Portal with your CorpPass account.
• Browse Eligible Solutions
  • Explore the complete list of pre-approved solutions.
  • Filter by category to match your business needs.
• Select a Pre-Approved Vendor
  • Select a pre-approved vendor that offers the solution you need.
  • Example: A digital marketing agency providing SEO, SEM, and social media marketing packages.
• Request a Quotation
  • Obtain a quotation clearly listing the solution, qualifying costs, and implementation plan.
  • This quotation must be uploaded during the application process.
• Submit Application on BGP
  • Fill in the application form with:
    • Company details.
    • Vendor quotation.
    • Expected outcomes of the solution.
• Await Approval
  • Enterprise Singapore or IMDA reviews applications.
• Adopt the Solution and Claim Reimbursement
  • Pay the vendor and implement the solution.
  • Claims are made on a reimbursement basis, requiring proof of payment and invoices.

How Long Does the Productivity Solutions Grant Process Take?

Applying for the PSG digital marketing grant involves several stages, each with its own timeline. While the average end-to-end process typically takes around two to three months, the duration varies depending on the solution type, vendor coordination, and submission accuracy.

• Preparation: 1–2 weeks to review eligibility, shortlist pre-approved digital solutions, and request a quotation from a vendor.
• Application Review: 2–6 weeks after submission.
• Implementation: After approval and acceptance of the Letter of Offer, SMEs can engage their chosen vendor. Implementation timelines depend on the solution (SEO may take months, website development several weeks).
• Reimbursement: SMEs must pay vendors first and then file claims. Disbursement occurs within 1 to 2 months after successful claim submission.

Tip: Working with an experienced vendor helps streamline timelines and avoid delays caused by incomplete submissions.

Common Mistakes SMEs Should Avoid

Even if you’re eligible, mistakes in the application or claims process can result in delays or outright rejections. Here are some pitfalls to watch out for:

Choosing a non-approved vendor:

Only solutions from PSG pre-approved vendors are eligible. Working with a non-approved provider, even if they offer similar services, will result in disqualification. 

Incomplete documentation:

Missing documents can hold up approvals. Double-check requirements on the Business Grants Portal before submission.

Misaligned solutions:

The PSG scheme is designed to fund digital marketing solutions that meet clear business needs. If your stated objectives don’t align with the solution chosen (e.g., applying for SEO when your main issue is e-commerce checkout), your application may be rejected. Take time to articulate how the solution supports your digital marketing strategy.

Not budgeting for reimbursement:

Remember that PSG support is not upfront funding. SMEs must pay vendors first and then claim reimbursement. Failing to allocate cash flow for this step can stall implementation.

Rushing the application:

Submitting without reviewing accuracy often results in requests for clarification. It’s better to spend a few extra days preparing a complete application than face weeks of delay later.

Why Work With a PSG Pre-Approved Vendor?

Working with a PSG pre-approved vendor doesn’t just ensure your solution qualifies; it also saves you time and effort. A trusted digital marketing agency in Singapore can:

• Curate digital marketing packages that meet PSG requirements.
• Streamline the application process and ensure accurate documentation.
• Provide expertise in SEO, social media marketing, and SEM. 
• Support your digital marketing strategy beyond the grant for long-term results.

Partner with Aii Develop as a PSG pre-approved digital marketing agency, we help SMEs unlock government-backed funding support while implementing strategies that boost visibility, drive traffic, and deliver measurable results.

Contact Aii Develop today for a PSG-approved quotation and let us guide you through the grant process as we transform your digital presence.