Have you been investing in Google Ads without achieving the outcomes you hoped for? One of the most important metrics to consider when assessing the effectiveness of your Google Ads campaign is your click-through rate (CTR). A high CTR indicates that your ads are resonating with your target audience and that they are taking action on your call to action. Here, we will discuss some proven strategies for improving your Google Ads click-through rate so that you can get the most out of your search engine marketing efforts.
Google Adwords Campaign Structure
Campaign structure is the most crucial factor of a successful PPC campaign. You must manage a few elements if you are providing PPC services and setting up a campaign. This includes creating campaigns for selected brand keywords.
For non-branding campaigns, ensure you add your brand keywords as negative keywords. This will ensure all brand traffic passes through the planned brand campaign.
Also, it is highly recommended not to focus on more than one network per campaign, and it goes more specifically to the standard search campaigns.
Remember that your marketing campaign should reflect your goals. So, always create a campaign that will be a perfect match with your business goals. Additionally, you must maintain enough budget that will assist you in Google ads spending every day. Contact a Google AdWords agency in Singapore today if you require assistance.
Put Your Main Keyword in Your Google Ads Display URL
This is one of the best but overlooked tips that can drive results. You need to put your main keyword in your display URL. As you know, headline and description sections allow a limited number of characters. Hence, you can take advantage of your display URL, where you can easily fit an extra keyword. Simple, isn’t it?
Competitor Analysis is the prime step for everyone having a new PPC account. Performing competitor analysis revolves around exploring what your competitors are doing and analyzing whether you can apply the strategy to your campaign. However, it is not about copying your competitors but how well you could perform better than them!
Compelling Ad Copy
Your ad copy should be made more appealing than the competitors’ ads. Remember that you can focus on your USPs (unique selling points) in the ad. Also, analyze why people should click and view your ad instead of your competitors and what makes your ad look more distinctive!
Linking Ads to Relevant Landing Pages
When we talk about PPC, landing pages play the most crucial role.
An incredibly persuasive ad will lead to a high-converting landing page. Remember, if your website provides information on multiple products and services, you should focus on linking your ads to relevant landing pages. It makes the process relatively more accessible and more effective by precisely giving customers what they need.
You can use a dynamic text replacement technique in which you have to create a basic and simple landing page template. However, according to the search term used by a user, the content and the ad copy will change.
Google Ads Ad Extensions
If you are using the complete set of extensions, then it will increase your ad size, making it look more relevant. This will enhance the click-through rate (CTR). However, these are the various types of extensions you can use.
Types of Extensions
- Sitelink Ad Extension
- Call Extension
- Promotion Extension
- Price Extension
- Callout Extension
- App Extension
- Lead Form Extension
If your targeted audience isn’t clicking your ads, there are low chances to fetch conversions. Hence, it is always vital to implement in-detail audience targeting for your ads. This approach will let you focus more precisely while choosing your audience. However, you can emphasize custom combination lists, life events, interest domains, and remarketing lists to boost conversion rates.
For instance, if you wish to create a customized Google Ad for your beauty parlour business, you should readily target audiences more interested in salon services for the best results. However, a leading Google Adwords agency in Singapore can help you in this case!
This is the best method to increase your number of clicks and reach your desired audiences.
Test Your Ads
Have you heard about responsive ads before? Responsive ads enhance click-through rates and offer the advantage of using more than three headlines and two description fields in expanded search ads. This helps show relevant ads for the respective searches in the form of both text and display ads.
Make use of the ad strength box, which will let you know about improvising your ads. Luckily, everything will be updated each time you make alterations to the ad copy, making it look ultimately improved!
Take Your Business to The Next Level
Enhancing CTR will not happen overnight and will need a bit of trial and error and analytics. Follow the techniques mentioned above and experience enhanced CTRs and business growth.
Aii Develop is a digital marketing agency in Singapore that offers various services to help your business go online, including AdWords services, search engine optimization, and search engine marketing. Work with us today to grow your business!