Search engines can be seen making changes continuously, making it harder for SEO expert Singapore to adapt. However, these changes also affect how people search for things, which leaves us with no option but to make our website more reachable with the Google Voice search.
Daily increases in Google voice searches should be acknowledged, and preparations should be made to ensure great results from your digital marketing campaign. Therefore, getting help from SEO expert Singapore can be a suitable option. Read on to learn how to optimise your website for Google Voice search for your SEO campaign.
Leverage Google My Business Listings
A Google My Business listing significantly determines whether your business appears in ‘near me’ searches. It is a platform that helps Google identify your business category and location to rank within their search engine results page (SERP). Consequently, when someone uses voice search to look for a similar business, Google will likely display your company as one of the results.
To rank higher in such a listing, you need to engage SEO expert Singapore who offers reasonably priced services. This will involve providing accurate information about your business, including your name, phone number, and address, in the listing for them to create on your behalf. You can also add special deals, news, and updates to make your business stand out as part of your search engine marketing technique.
Use Schema and Structured Formatting
Research has found that around 40% of Google voice answers result from the Google Featured Snippet. To have your website featured, ensure you provide concise answers to the questions your audience asks the most. These are also known as quick answers and are summaries from selected websites, including links to the information source. All these produce SEO results that can make or break your SEO efforts, so it’s worth researching them.
Use Conversational Language in Your SEO Content
You should use conversational language when optimising for voice search because that is how people tend to speak. Voice search queries are longer and more natural-sounding than traditional text searches. By using conversational language, you can increase the probability of your website appearing in voice search results.
Additionally, incorporating natural language processing and understanding into your website can help you better understand the intent behind voice search queries and provide more relevant results to users. This is one of the more significant voice SEO tactics.
Adapting To Keywords on Search Engines
SEO expert Singapore commonly use keyword usage as one of the most prevalent methods to rank higher on Google search results. It is the vital focal point of SEO marketing. You must do keyword research before you can use SEO techniques. Hence, researching emerging trends and search volumes will help you choose keywords for your SEO strategies.
Anticipating Questions
Anticipating questions is essential in improving your technical SEO, as people may search for niche-related questions regarding your topic or industry. Creating an FAQ section at the bottom of your landing page can be a significant boost. Also, you can structure every question as a subheading with a paragraph below containing the answer for Google to crawl easier. As an added measure, you can use long-tail keywords in those subheadings.
Local SEO
For local SEO to perform effectively, it is crucial to provide accurate information about the service area and business address. This helps search engines and online directories to match the business with relevant local search queries. Having only one profile for the company is also advisable, as duplicate profiles can confuse search engines and affect the business’s online visibility.
Additionally, choosing fewer categories for the business description is recommended, ensuring the business is listed for the most relevant and specific search queries. By following these guidelines, companies can increase their chances of becoming visible in local search results and attracting potential customers.
Target Long-Tail Keyword Phrases
As mentioned before, voice searches are way longer than the rest. Long-tail keywords and filler words can help rank higher in Google Voice search results. Hiring SEO specialists can help you further.
Reduce Page Loading Time
Websites that load quickly will attract more visitors. This is a well-known fact among SEO agencies who understand that the loading speed of web pages is a crucial factor in determining website and page rankings. As more and more digital content floods online platforms, websites must prioritize faster loading speeds to secure higher rankings in the future.
Find an SEO Expert Singapore
Aii Develop Digital Solutions is a digital marketing agency in Singapore that offers a sweeping range of marketing services, including the best SEO, content marketing, on-page SEO, off-page SEO, and even social media marketing! Book a free consultation with us today!